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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

Channel 4's new advertising strategy for 4oD....other advertisers already on board for Channel 4's advertising opportunity, which was first announced ...

Channel 4 "mating season" by 4Creative

17 May 2013

Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and ...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013....At a briefing on Channel 4 s annual report this week, the sales director, Jonathan Allan, said the ...

Channel 4 reports £29m loss in 2012

14 May 2013 | by Maisie McCabe

Channel 4 made an operating loss of £29m in 2012, down from an operating profit of £22m in 2011...According to Channel 4 s annual report, the broadcaster reported total revenue of 925m in 2012 ...

News round-up: Special Olympics, Bacardi and Edelman

09 May 2013

correspondent for Channel 4 News, as executive director. Bacardi has called in Inkling to handle its ...

Arif Durrani: C4 heralds joined-up approach to BT Sport

09 May 2013 | by Arif Durrani

Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT..., Channel 4 now has the small matter of finding entirely new revenues for channels that have yet to find an ...

Things we like

09 May 2013

app and the commercial opportunities that could entail. Channel 4 s BT sports deal Channel 4 s ...

Inside...ITN Productions

09 May 2013

and multi-award-winning programming such as Sri Lanka’s Killing Fields for Channel 4, entertainment ...

Toyota swaps T4 sponsorship for Vevo ad deal

03 May 2013 | by Chloe Smith

Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure

ASA expresses concern over increase in 'misleading' ads

02 May 2013 | by Ian Darby

traveller community (Channel 4). The total number of complaints were down slightly on 2011. Some 70 per ...

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