17 May 2013
| by Priyanka Mehra Dayal
Channel 4's new advertising strategy for 4oD....other advertisers already on board for Channel 4's advertising opportunity, which was first announced ...
Channel 4 made an operating loss of £29m in 2012, down from an operating profit of £22m in 2011...According to Channel 4 s annual report, the broadcaster reported total revenue of 925m in 2012 ...
, Channel 4 and Chime Communications, have also signed up to the scheme since its launch last year ...
Channel 4 has promoted David Amodio, an agency principal, to the new role of digital and creative...Amodio will be responsible for leading Channel 4's digital commercial business, encapsulating the ...
Rupinder Downie, currently a partnership business manager at Channel 4, has been promoted to the...head of digital and partnership innovation at Channel 4, in order to drive commercial innovation ...
BT has awarded its ad sales contract for its new sport channels to Channel 4, closing one of the...It is understood that in the final stages of the process, Channel 4 beat Sky's Sky Media. Channel ...
Channel 4's first broadcast of the Grand National horse race attracted a peak audience of almost...According to unofficial overnight figures, from 4.15pm, for 15 minutes, Channel 4 had an audience ...
05 Apr 2013
| by Chloe Smith
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Box TV is a joint venture between Channel 4, which handles its spot ad sales, and Bauer Media. ...
04 Apr 2013
| by Chloe Smith
brands will also appear in the pre-roll of the first ad breaks in all Channel 4 content available through ...
representatives from: AB InBev; Bauer Radio; BSkyB; British Gas; Channel 4; Domino s; easyJet; Enders Analysis ...