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Toyota swaps T4 sponsorship for Vevo ad deal

03 May 2013 | by Chloe Smith

Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure

GoCompare.com is most complained-about advertiser of 2012

30 Apr 2013 | by Ben Hall

Other brands with the dubious honour of making the top 10 include Channel 4 for its promotion for ...

Betfair banned from running TV spot over misleading claims

17 Apr 2013 | by John Reynolds

"Is your bookie giving you value?" The voiceover continued: "On all Channel 4 live races in ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

from the sofa Channel 4 Paralympics Meet the Superhumans the campaign that shouldn t have ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

', citing Channel 4's 'Viewer promise' as a strong example of data transparency. 'As long as there are ...

Has product placement failed to make the big impact that many predicted? The Marketing Society Forum

07 Mar 2013

Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV...editorial justification (Channel 4's What's Cooking? from the Sainsbury's Kitchen is one example), more will ...

Channel 4 presenters pay homage to Diet Coke

01 Mar 2013 | by John Reynolds

Channel 4's male presenters, including Rick Edwards and George Lamb, are starring in their own

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Channel 4 and researcher BDRC Continental have unveiled data suggesting that a product ...

Sainsbury's teams up with Channel 4 for cookery show

31 Jan 2013 | by John Reynolds

Sainsbury's and Channel 4 are teaming up to air a new ad-funded TV show, called 'What's Cooking...with Channel 4 and to be able to talk to our customers in a different way, brining to life the ways in ...

BrewDog founder on advertising: 'I would rather set my money on fire'

29 Jan 2013 | by Gemma Charles

the eight-part Channel 4 series Food Unwrapped last year. They view the creation of the US ...

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