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MEDIA: ITV wakes up to the potential of literary dramas

19 Dec 1996 | by RAYMOND SNODDY

televising Defoe s novels - at least not until Michael Grade and Channel 4 catch up with the trend ...

CUSTOMER LOYALTY: Football’s great own goal

28 Nov 1996 | by DAVID MURPHY

, accessible to the fans. The FSA s Sheila Spiers believes the clubs policies will eventually catch ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY ONE: New launches’

14 Nov 1996

identity which provided a strong competitive advantage, allowing Orange to catch up and overtake the ...

MEDIA: HEADLINER; Sales supremo quits comfort zone to take the Express test

25 Oct 1996 | by JOHN OWEN

circulation decline and catch up with the Mail. Jonesco, however, is unaccustomed to playing catch-up ...

CLOSE-UP: LIVE ISSUE/CREATIVE PLACEMENTS; Is there any alternative to creative placements?

18 Oct 1996 | by RICHARD COOK

entertainment; both catch up with their peers; both do a little gladhanding. But the similarity between the ...

MEDIA: FORUM; Can the rash of magazine launches be justified?

20 Sep 1996 | by ALASDAIR REID

category is, of course, men s titles. They have started to catch up with women s magazines. They have ...

CLOSE-UP: PERSPECTIVE; The TV revolution needs advertising to reflect its spirit

06 Sep 1996 | by STEFANO HATFIELD

run to catch up with or be left behind. We ve all been warned. ...

TECHNOLOGY: Disc jockeys

05 Sep 1996 | by RON CONDON

still struggling to catch up with demand. Users expect high-quality animation, video and sound, but ...

THIS WEEK: Alcopops force Holsten update

25 Jul 1996 | by SHARON MARSHALL

, she says the lager must react to changing British tastes and catch up with a market growing by ...

INTERNATIONAL: MEDIA OWNER PROFILE; Bertelsmann must catch up in the digital television race

19 Jul 1996 | by ALASDAIR REID

Bertelsmann just can t seem to make an impact in the German TV market, Alasdair Reid writes

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