It's not just the new 40s and new 50s, consumers are changing, and in ways we are finding increasingly hard to predict. However, researchers and media agencies are no longer relying on old demographic stereotypes and are identifying new trends to show brands what is going on
Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.
The proportion of people watching on-demand TV to catch up with linear TV has increased in recent ...
ITV has rebranded its Catch Up VoD service as ITV Player. The rebrand will be promoted through an
LONDON - ITV has renamed its video-on-demand offering, Catch Up, as ITV Player.
In the 70s it was Pepsi versus Coke. The 80s saw Virgin Atlantic take on British Airways. In the 90s it was own-label Puffin against manufacturer brand Penguin. Now, we have Bratz versus Barbie.
The industry has an opportunity to reclaim online communications from advertisers and marketers, says Alex Burmaster.
What is going on? Health secretary Alan Johnson last week announced the Department of Health s Cancer Reform Strategy. It follows on from the NHS Cancer Plan issued in 2000. This new model aims to make NHS cancer services among the best in the world by 2012. Where will the smart PR money be? Expect...
Paul Abrahams displays a surprising lack of insight about the role blogs play in shaping opinion online and off.
NEW YORK - Yahoo! has joined Google and MSN in launching a desktop search feature that allows users to search material on their computers as well as on the internet.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us