TV ads up as C4, Five and multichannel boost audiences
22 Dec 2004 | by Sam Matthews,
LONDON - Advertising revenue across ITV, Channel 4, Five and multichannel increased by 6% in 2004 as audiences grew, according to Starcom's media market report.
LONDON – Channel 4 has bagged presenter Kirsty Gallacher, one-hit-wonder Chesney Hawkes and 'Red Dwarf' actor Craig Charles to star in third series of 'The Games'.
LONDON - Advertising revenue across ITV, Channel 4, Five and multichannel increased by 6% in 2004 as audiences grew, according to Starcom's media market report.
renew its deal, all dramas are now being sold to individual sponsors. C4 head of sponsorship David ...
Rob Woodward, the man responsible for turning Channel 4's commercial performance around from a loss of over £60 million in 2001 to profits of over £4 million in 2003, has quit the company.
LONDON - Rob Woodward, the commercial director of Channel 4, has confirmed he is leaving the channel.
importance of Ofcom is Channel 4, under former BBC marketing boss Andy Duncan, now C4’s chief executive ...
The revised look will be unveiled on New Year's Eve and marks the first redesign of C4's identity ...
, with C4’s commissioning department thought likely to take on some of the responsibilities previously ...
(C4’s equivalent) are the soft glove of TV negotiation. Negotiating with him isn’t exactly a walk in ...
. Additionally, C4 relies too heavily on its successful US import by repeating it three times throughout the ...