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MEDIA: C4 extends VW deal

17 Dec 1998 | by LUCY BARRETT

Volkswagen has signed a fresh deal with Channel 4 to renew its sponsorship of Sport on 4 , the channel s package of sports programming.

MEDIA CHOICE: ITV2

17 Dec 1998 | by MARK PATTERSON, Managing Director, BJK&

the best of ITV with fresh, interesting, high-quality programming that should make C4, C5 and Sky ...

MEDIA: Beeb tipped for Xmas clash - The Christmas ratings war will be crucial in deciding if ITV hits its target of 38% share for the year Lucy Barrett reports.

17 Dec 1998 | by LUCY BARRETT

2, but finds C4 s The Omen even stranger. Boyman says that the film to open the presents with ...

Media: Capital chief at C4

03 Dec 1998 | by LUCY BARRETT

Lizzie Palmer, the ex-marketing director of Capital Radio, has resurfaced at Channel 4. She has been working on a contract basis for the launch of FilmFour.

MEDIA: C4 peps up Saturday

26 Nov 1998 | by LUCY BARRETT

Channel 4 is planning to overhaul its Saturday night schedule early next year with two new entertainment series.

MEDIA: C4 makes Irish data deal

12 Nov 1998 | by MICK BUCKLEY, Senior Vice-President of

Channel 4 has struck a deal with AC Nielsen to buy additional audience viewing data for the Republic of Ireland.

PERSPECTIVE: FilmFour stretches the C4 brand with its latest package

06 Nov 1998 | by CLAIRE BEALE

Staggering into a warehouse in Kings Cross at 2am on Sunday morning for the weekend s biggest party (it gave Elton John a run for his money, anyway) I was expecting to find a lot of tired and emotional FilmFour executives relaxing with a shandy or two.

EDITORIAL: Buonaguidi’s detractors miss point of his C4 role

30 Oct 1998 | by STEFANO HATFIELD

Never underestimate the conservatism of the UK ad industry: it is likely to account for any dismay that greets Dave Buonaguidi s appointment as Channel 4 s in-house creative director. Producing channel idents and programme promos would be infra dig for the majority of agency creatives.

MEDIA: Becks signs C4 drama deal

29 Oct 1998 | by RICHARD BRITTON, Former media director

Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous sponsor of Channel 4 drama.

AGENDA: PROFILE - Dan Brooke Head of Marketing Filmfour - Stunt man

29 Oct 1998 | by HARRIET MARSH

for C4 s FilmFour. ...

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