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A year in media: Structural changes to impact TV in 2011

23 Nov 2010 | by Andy Smith

very short supply, and hence highly inflationary. C4 have always disdained DRTV, and it has likewise ...

Media's most trusted brands

04 Oct 2010 | by Richard Morris

% C4 24% Source: UK CCS Despite falling print circulations, this should give ...

COI's stroke campaign works FAST

21 Jul 2009 | by Pete Kemp

, C4 and satellite. A press campaign ran in the national press, women's weeklies and TV listings ...

Brand Barometer - French drive deep into German territory

29 Apr 2008 | by Sundip Chahal

. Citroen has had some clever ads of late, most notably the C4 dancing robot car. Only time will tell if the ...

Public Service Broadcasting - is C4's plea for funding heard by the public?

27 Jun 2007 | by Vox pop

Channel 4 is planning to involve government, viewers and advertisers in a review of its public service remit later this year. The first stage will be internal and led by Andy Duncan, the broadcaster's chief executive. He said the review would question whether Channel 4's current remit adequately reflects...

BCMA publishes branded content attitudinal consumer study

05 Jan 2007 | by The BCMA and Contentworx

, PepsiMax Download Show (C4), Guardian Sports Show (C4), Gillette World of Sport (Sky), Red Bull Flugtag ...

 

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