to remove filtersITV and Channel 4 insist they will beat declining ad market
16 May 2013 | by Arif Durrani
cent year on year to 36 million, which C4 attributed to high yields and innovation in advertising ...
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Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Channel 4 reports £29m loss in 2012
14 May 2013 | by Maisie McCabe
, C4 sales was the only TV sales house to grow share of commercial impacts for individuals, 16 to 34s ...
Grand National peaks at almost 9m on C4 debut
08 Apr 2013 | by Maisie McCabe
Channel 4's first broadcast of the Grand National horse race attracted a peak audience of almost nine million people on Saturday afternoon.
Channel 4's Read joins OMD UK as head of digital
21 Mar 2013 | by Louise Ridley
, said Read had "played a short but compelling role in the transition of C4 s digital offering". Hompe ...
Channel 4 presenters pay homage to Diet Coke
01 Mar 2013 | by John Reynolds
this weekend to celebrate the birthday. The C4 version was created by Sassy Films in collaboration ...
Channel 4 poll 'proves effectiveness' of product-placement activity
26 Feb 2013 | by Matthew Chapman and Ben Bold
of the relaxed rules, with the ad-funded C4 show, 'New Look Style the Nation'. L Or al and Nokia ...
C4 wins rights to 2014 and 2016 Paralympics
08 Feb 2013 | by Arif Durrani
Channel 4 has secured the hotly contest television rights for the Sochi 2014 and Rio 2016 Paralympic Games following its acclaimed coverage of the London 2012 Paralympics, leaving the BBC out in the cold.
LoveFilm partners C4 to bolster TV content offering
21 Jan 2013 | by Matthew Chapman
LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.
CES confirms need for rapid progress in the media
16 Jan 2013 | by Opinion
the TV, but who are the people that won t let you do it - C4, ITV, Sky etc. How limited and short ...
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