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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Channel 4 reports £29m loss in 2012

14 May 2013 | by Maisie McCabe

, C4 sales was the only TV sales house to grow share of commercial impacts for individuals, 16 to 34s ...

Grand National peaks at almost 9m on C4 debut

08 Apr 2013 | by Maisie McCabe

Channel 4's first broadcast of the Grand National horse race attracted a peak audience of almost nine million people on Saturday afternoon.

C4 wins rights to 2014 and 2016 Paralympics

08 Feb 2013 | by Arif Durrani

Channel 4 has secured the hotly contest television rights for the Sochi 2014 and Rio 2016 Paralympic Games following its acclaimed coverage of the London 2012 Paralympics, leaving the BBC out in the cold.

CES confirms need for rapid progress in the media

16 Jan 2013 | by Opinion

the TV, but who are the people that won t let you do it - C4, ITV, Sky etc. How limited and short ...

Group M forced to correct client letter on C4 programming cuts

09 Jan 2013 | by Maisie McCabe

, which discussed its TV trading dispute with C4, after the broadcaster pointed out an inaccuracy....to Group M to point out the inaccuracy. In response, Collins wrote to clients to point out C4 had ...

BT shortlists C4, Channel 5 and BSkyB for ad sales contract

08 Jan 2013 | by Maisie McCabe

Channel 4, Channel 5 and BSkyB's Sky Media are believed to have been shortlisted for BT's TV ad sales contract, which is due to be finalised by the end of January.

C4 in major 4oD ad deal with Microsoft Windows 8

14 Dec 2012 | by Sarah Shearman

Channel 4 has struck a major advertising partnership with Microsoft and developed the UK's first video-on-demand app for its Windows 8 platform.

TV advertising has been 'remarkably stable' says C4's Dan Brooke

28 Nov 2012 | by Maisie McCabe

TV advertising has remained "remarkably stable" in the last 10 years, but media convergence offers broadcasters an opportunity to grow revenue, according to Channel 4's chief marketer, Dan Brooke.

Jeremy Issacs hails the Paralympics as 'perhaps C4's finest hour'

27 Nov 2012 | by Maisie McCabe

Jeremy Issacs, the first ever chief executive of Channel 4, said the Paralympics will be remembered as "perhaps Channel 4's finest hour" at an event to celebrate the broadcaster's 30th birthday.

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