Initiative scoops Amazon global media business
21 May 2013 | by Louise Ridley
European markets and on offline-only media in the US. A third Group M agency, MEC, handles the brand s ...
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Marks & Spencer loses AdWords battle to Interflora
21 May 2013 | by Priyanka Mehra Dayal
trade marked brand name Interflora on Google s advertising service AdWords to promote its flower and ...
Oreo ad celebrates Sheffield's colourful heritage
21 May 2013 | by John Reynolds
'The Full Monty' movie which was shot in Sheffield . It follows the decision of brand owner Mondelez ...
Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ...
Apple remains the world's most valuable brand
21 May 2013
Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite...demonstrates the value that having a strong brand brings to business. People still love the brand regardless of ...
Oreo "made in Sheffield" by DraftFCB
21 May 2013
The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield ...
M&S long-serving marketing chief Steven Sharp to retire
21 May 2013 | by Alex Brownsell
"portfolio of interests". He is widely credited with reinvigorating the M S brand, introducing the "Your M ...
Lexis boosts Glasshouse Practice with senior hires
21 May 2013 | by John Owens
. Lexis CEO Jason Gallucci said: As brand and corporation scrutiny continues, organisations are ...
Bepanthen to sponsor baby and parenting shows on Discovery
21 May 2013 | by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting...openers, closers and break bumpers on the channel. The initiative will promote the brand's new creative ...
Parents face awkward questions in Windows Phone film
20 May 2013
feature. Company: Microsoft Brand: Windows Phone Agency: Jam Creatives: Wayne Deakin ...
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