Search results for "augmented reality"

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Top 10 DM campaigns

13 Dec 2012

augmented reality. The packs were sent to O2 Wallet customers who requested an account card. Using Aurasma ...

Direct Agency of the Year: OgilvyOne

13 Dec 2012

augmented reality. Once its new-business doors reopened half way through the year, the shop went on to ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

recognition and augmented reality (AR) are also offering exciting mCRM opportunities. For example, people ...

Think BR: Making Christmas payments easier?

21 Nov 2012 | by Matt Prince and Jamie Robertson

The secondary elements of the campaign utilise augmented reality and Shazam (the mobile music ...

Brands line up for start-up mentoring scheme

21 Nov 2012 | by Daniel Farey-Jones

services, campaign measurement, augmented reality, social media, mobile and "big data". The first ...

HP blames 'accounting improprieties' at Autonomy for $5bn writedown

20 Nov 2012 | by Matthew Chapman

British-owned Autonomy, which created the augmented reality platform Aurasma, was brought by HP ...

Tesco enlists kids for 'honest' toy reviews

14 Nov 2012 | by Matthew Chapman

will run through paid media, supported by augmented reality at point-of-sale, as well as through social ...

Think BR: Brands realise it's good to talk to people through mobiles

09 Nov 2012 | by Christina Armstrong

augmented reality. Coca-Cola this year announced mobile was to be at the heart of its strategy - evidenced ...

Barclaycard creates magical toyshop to push payment technology

06 Nov 2012 | by Alex Brownsell

Great Ormond Street Hospital for each prize won. Barclaycard is also releasing an augmented reality ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

for brands is huge, Robinson says. The company is also introducing augmented reality scanning of ...

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