Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
recognition and augmented reality (AR) are also offering exciting mCRM opportunities. For example, people ...
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Direct Agency of the Year: OgilvyOne
13 Dec 2012
augmented reality. Once its new-business doors reopened half way through the year, the shop went on to ...
Think BR: Making Christmas payments easier?
21 Nov 2012 | by Matt Prince and Jamie Robertson
The secondary elements of the campaign utilise augmented reality and Shazam (the mobile music ...
Brands line up for start-up mentoring scheme
21 Nov 2012 | by Daniel Farey-Jones
services, campaign measurement, augmented reality, social media, mobile and "big data". The first ...
HP blames 'accounting improprieties' at Autonomy for $5bn writedown
20 Nov 2012 | by Matthew Chapman
British-owned Autonomy, which created the augmented reality platform Aurasma, was brought by HP ...
Tesco enlists kids for 'honest' toy reviews
14 Nov 2012 | by Matthew Chapman
will run through paid media, supported by augmented reality at point-of-sale, as well as through social ...
Think BR: Brands realise it's good to talk to people through mobiles
09 Nov 2012 | by Christina Armstrong
augmented reality. Coca-Cola this year announced mobile was to be at the heart of its strategy - evidenced ...
Barclaycard creates magical toyshop to push payment technology
06 Nov 2012 | by Alex Brownsell
Great Ormond Street Hospital for each prize won. Barclaycard is also releasing an augmented reality ...
Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
for brands is huge, Robinson says. The company is also introducing augmented reality scanning of ...
Play like an entrepreneur
29 Oct 2012 | by Elle Graham-Dixon, Elvis
innovative technology (for 2010) to create an augmented- reality game using Google Street View to enable ...
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