Search results for "augmented reality"

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Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

Augmented reality increases sales conversions and perceived price points of products, writes Matt...We recently launched a new report, Sales Technology: Selling With Augmented Reality, and did ...

Spurs readies augmented reality app

30 Sep 2011 | by John Reynolds

The Premier league club has hailed the technology as revolutionary. The augmented reality ...

BBC launches iPlayer augmented reality campaign

18 Nov 2010 | by Sarah Shearman

The BBC has launched an augmented reality campaign to support the recently relaunched BBC iPlayer....The campaign, designed by creative agency VML London, uses augmented reality technology to allow ...

Youth magazine puts out augmented reality edition

19 Oct 2009 | by Daniel Farey-Jones

LONDON - A European youth magazine is tomorrow publishing an issue featuring augmented reality...webcam to see the extra content. Fabrica has applied for a patent for using augmented reality with a ...

VW creates augmented reality Golf Match

27 Aug 2010 | by Sarah Shearman

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match...website where they can see an augmented reality version of the Golf. Users print off a code on a piece ...

Absolut Vodka launches augmented reality app

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a...downloading the app, users must scan an augmented reality code, which can be found on the specially created ...

Seat showcases Leon in augmented reality app

15 Jan 2013 | by Ian Darby

Seat, the Volkswagen-owned car marque, is launching an augmented reality app for visitors to its...technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a ...

P&G launches augmented reality campaign for Always

31 Jul 2009 | by Kate Nettleton

LONDON - Procter & Gamble is making its first foray into augmented reality with a new campaign for.... Augmented reality technology allows consumers to create interactive 3D images using their webcam and a ...

Close-Up: Advertisers test augmented reality's durability

10 Jul 2009

Augmented reality has cultivated a flurry of interest from advertisers in the past year, but can it...augmented-reality campaign as well. Augmented reality isn't a completely new concept. Some would argue that the ...

Does augmented reality work for PR?

14 Feb 2013 | by Ellie Bothwell

Augmented reality is the latest creative app tool on the block and has been used in several recent...been using augmented reality (AR) apps as part of their campaigns. In the past four months, the ...

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