ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013
29 Apr 2013 | by Ian Darby
Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to
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Future plots 50% digital revenues
23 May 2013 | by Louise Ridley
revenue to a lull in advertising spend from the video games market, served by many of Future's key titles ...
AOP begins move to standardise mobile ads for publishers
26 Apr 2013 | by Arif Durrani
figures revealing that UK mobile advertising spend, while exceeding 500m, still only accounts for 10% of ...
UK TV advertising spend to decrease in second quarter
25 Apr 2013 | by Maisie McCabe
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter - a more severe drop in spend than had been expected.
Coke, Tesco and MediaCom join Facebook advisory board
24 Apr 2013 | by Gordon MacMillan
marketers and agencies and drive advertising spend.
Global adspend increases despite weakness in Europe
18 Apr 2013 | by Louise Ridley
Worldwide advertising spend rose 3.2 per cent to $557 billion (£362 billion) last year, despite
IAB figures: Witnessing the rise of mobile
10 Apr 2013 | by Arif Durrani
this type of advertising spend is in addition to the 11% mobile currently makes in the digital mix ...
Mobile ad revenue helps digital adspend surpass £5bn
10 Apr 2013 | by Louise Ridley
accounts for a 9.7% share of all digital advertising spend, compared to just 1.1% in 2009. The IAB ...
Introduction
05 Apr 2013
include online display advertising spend. Direct marketing such as direct mail is not included, hence the ...
Trinity Mirror to invest £8m into 'digital' in 2013
14 Mar 2013 | by Arif Durrani
rival Sun on Sunday in February 2012, which is believed to have diverted 12m of advertising spend away ...
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