Search results for "adspend"

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NEWS: Zenith triumphs in fight for pounds 4m pooled Wimpey Homes account

15 Dec 1995 | by ANNE-MARIE CRAWFORD

increased its adspend to pounds 5 million from around pounds 3.7 million. ...

SCANDINAVIAN MEDIA: PRESS FACES UP TO COMPETITION

08 Dec 1995 | by NICOLE DICKENSON

private, commercial TV in the past seven years. But adspend on newspapers increased last year as ...

CLOSE-UP: LIVE ISSUE/THE COI; Will the COI survive when it loses its monopoly?

08 Dec 1995 | by ANDY GRICE

try to squeeze the 1.75 per cent commission the COI charges them on their adspend for buying media ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

commands between 65 and 70 per cent of TV adspend. With primetime TV2 selling a cost per thousand of ...

NEWS: HOTLINE

01 Dec 1995

The squeeze on adspend could be relieved by the Budget, according to Nick Phillips, the director...The squeeze on adspend could be relieved by the Budget, according to Nick Phillips, the director ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

01 Dec 1995 | by NICOLE DICKENSON

Dusseldorf. National adspend: DM 50 million (pounds 23 million) Mulino Bianco The ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

01 Dec 1995 | by ANNE-MARIE CRAWFORD

Marigold rubber gloves. It refocused and boosted its adspend on these products, and aimed to make Durex ...

NEWS: Columbia Tristar to see six agencies in home video search

24 Nov 1995

ways of using its pounds 4 million adspend to put life into home video advertising....ways of using its pounds 4 million adspend to put life into home video advertising. The new ...

NEWS: Scottish Amicable’s pounds 3m media to shift from BMP to Lowes

24 Nov 1995

new media strategy of concentrating its adspend in the press. It is now focusing its advertising ...

NEWS: M&C snatches Pfizer business from Charlotte St

03 Nov 1995 | by JOHN TYLEE

sources say the change of agency is likely to be accompanied by a significant rise in adspend. Media ...

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