The Week in Marketing
29 Sep 2009
development of the Sport Hub, as well as pound-for-pound matched adspend on Facebook for brands and sports ...
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Online adspend overtakes TV spend
06 Oct 2009
Online adspend has overtaken TV spend for the first time, accounting for 23.5% of spend in the
Web TV Enterprise releases report
15 Sep 2009
Web TV Enterprise has released a report showing that online video adspend is expected to grow by 50
Unilever reviews media business
07 Jul 2009 | by Sarah Johnson
's annual global adspend is more than $5bn. ...
Carpetright seals House sponsorship on Sky
27 May 2009
, follows the carpet retailer's announcement earlier this month that it is to increase its adspend by 15% in ...
Online adspend rises in 2008
07 Apr 2009
Online adspend rose to £3.4bn in 2008, a 17.1% like-for-like increase on 2007, according to a
Digital & Direct: Carter promises 'digital support'
20 Jan 2009 | by Fiona Ramsay
fall of up to 12% in UK adspend in 2009, adding that it was 'not surprising' that the government looked ...
Economic shake-up set to fuel rise in COI spend
25 Nov 2008 | by Gemma Charles
faltering economy and looks set to spark a hefty increase in government adspend to communicate a raft of ...
Media brief: TV adspend in the UK expected to drop
25 Nov 2008
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to
Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits
28 Oct 2008 | by Raymond Snoddy
40% of his TV adspend to primetime spots. The Obama campaign raised more than $150m ( 88m) in ...
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