Search results for "adspend"

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Advertising Association calls for adspend increase in Budget

20 Mar 2013 | by Gemma Charles

and the Chancellor to make the case for a relaxation of central controls on government adspend. The ...

Social Brands: Lego forces management to sit social media exams

07 Feb 2013 | by Ben Bold

work without any adspend. "My boss asked: 'Can we do this four times an hour then?' Unfortunately ...

Big four supermarkets held back Christmas adspend for New Year blitz

17 Jan 2013 | by Matthew Chapman

The 'big four' supermarkets delayed their pre-Christmas 2012 adspend in order to drive strong sales...weeks, after the "big four" supermarkets reduced their adspend during that period . Tesco, Asda ...

Why 2013 is a year of opportunity

10 Jan 2013 | by Nicola Kemp

first UK online adspend increased 12.6% to 2.6bn in the first half of 2012, according to the latest ...

Npower switches marketing to focus on charity ties

04 Dec 2012 | by Matthew Chapman

's 'rigorous' approach. Npower, owned by German energy provider RWE, has dramatically decreased its adspend ...

FMCG firms help push digital adspend to record high of £2.6bn

09 Oct 2012 | by Sarah Shearman

Video, social and mobile adspend has hit record levels as brands seek innovative ways to promote...manager at PwC, said: "For the first time since we started measuring digital adspend, consumer goods ...

Bitter court case reveals how Samsung tablet revenue lags behind iPad

10 Aug 2012 | by Matthew Chapman

doubled year on year to overtake adspend on the iPhone. Samsung previously revealed in its second ...

Non-sponsors rein in London 2012 adspend

31 Jul 2012 | by Gemma Charles

. Over the 12 weeks to 15 July, compared with the same period in 2011, an analysis of the adspend of ...

Coors Light brings back Van Damme for £2.5m TV and online push

09 Jul 2012 | by Gemma Charles

wider marketing push which represents the biggest adspend in Coors Light s UK history. ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

Twitter UK , said that it was giving away up to 1,000 free adspend to businesses willing to share their ...

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