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02 May 2013
per cent of people s media consumption, they command 20 per cent of adspend a disparity that he ...
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UK adspend recovers to 2007 levels
09 May 2013 | by Louise Ridley
UK adspend topped £17 billion last year for the first time since the start of the downturn...Adspend grew 2.3 per cent year on year to reach 17.2 billion in 2012. The report forecasts ...
UK TV advertising spend to decrease in second quarter
25 Apr 2013 | by Maisie McCabe
, agencies have forecast overall TV adspend could decrease by between 2 and 4 per cent year on year in April ...
Global adspend increases despite weakness in Europe
18 Apr 2013 | by Louise Ridley
cent of adspend in 2012, growing 4.3 per cent from 2011. Magazines and newspapers were the only sectors ...
Mobile and video surge fuels growth in UK digital adspend
11 Apr 2013 | by Louise Ridley
on year, according to the Internet Advertising Bureau s 2012 Digital Adspend report, which was ...
Advertiser confidence on the rise
11 Apr 2013 | by Jeremy Lee
survey predicts that, while adspend will fall by 0.3 per cent in 2013, it will grow by 2.3 per cent in ...
Mobile ad revenue helps digital adspend surpass £5bn
10 Apr 2013 | by Louise Ridley
% year-on-year increase was fuelled by mobile adspend more than doubling to £526m....mobile drove digital adspend to a record 5.42bn last year. The figure was up from 4.81bn in 2011 and ...
UK adspend still to increase despite European slowdown
28 Mar 2013 | by Maisie McCabe
offering new mobile services, such as 4G, would boost adspend in the telecoms and technology sector ...
ITV to outperform TV market in 2013
28 Feb 2013 | by Maisie McCabe
Renewal, allow media agencies to reduce adspend when audiences decline, but Crozier said the deals agreed ...
TBWA scoops £21m Lidl creative account
14 Feb 2013 | by Sara Kimberley
. Until now, Lidl has invested the majority of its adspend on tactical print work. The last TV ad was in ...
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