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UK adspend recovers to 2007 levels

09 May 2013 | by Louise Ridley

UK adspend topped £17 billion last year for the first time since the start of the downturn...Adspend grew 2.3 per cent year on year to reach 17.2 billion in 2012. The report forecasts ...

Global adspend increases despite weakness in Europe

18 Apr 2013 | by Louise Ridley

cent of adspend in 2012, growing 4.3 per cent from 2011. Magazines and newspapers were the only sectors ...

Mobile and video surge fuels growth in UK digital adspend

11 Apr 2013 | by Louise Ridley

on year, according to the Internet Advertising Bureau s 2012 Digital Adspend report, which was ...

Mobile ad revenue helps digital adspend surpass £5bn

10 Apr 2013 | by Louise Ridley

% year-on-year increase was fuelled by mobile adspend more than doubling to £526m....mobile drove digital adspend to a record 5.42bn last year. The figure was up from 4.81bn in 2011 and ...

UK adspend still to increase despite European slowdown

28 Mar 2013 | by Maisie McCabe

offering new mobile services, such as 4G, would boost adspend in the telecoms and technology sector ...

Advertising Association calls for adspend increase in Budget

20 Mar 2013 | by Gemma Charles

and the Chancellor to make the case for a relaxation of central controls on government adspend. The ...

Big four supermarkets held back Christmas adspend for New Year blitz

17 Jan 2013 | by Matthew Chapman

The 'big four' supermarkets delayed their pre-Christmas 2012 adspend in order to drive strong sales...weeks, after the "big four" supermarkets reduced their adspend during that period . Tesco, Asda ...

Jubilee and Euro 2012 drive better than expected Q2 adspend

17 Oct 2012 | by Ben Bold

UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...

FMCG firms help push digital adspend to record high of £2.6bn

09 Oct 2012 | by Sarah Shearman

Video, social and mobile adspend has hit record levels as brands seek innovative ways to promote...manager at PwC, said: "For the first time since we started measuring digital adspend, consumer goods ...

Newspapers and TV drag down Zenith's UK adspend forecast

01 Oct 2012 | by Daniel Farey-Jones

ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a...total for newspaper adspend from 2.48bn to 2.37bn, singling it out as the worst performer this year ...

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