Global adspend increases despite weakness in Europe
18 Apr 2013 | by Louise Ridley
cent of adspend in 2012, growing 4.3 per cent from 2011. Magazines and newspapers were the only sectors ...
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UK adspend recovers to 2007 levels
09 May 2013 | by Louise Ridley
UK adspend topped £17 billion last year for the first time since the start of the downturn...Adspend grew 2.3 per cent year on year to reach 17.2 billion in 2012. The report forecasts ...
Mobile and video surge fuels growth in UK digital adspend
11 Apr 2013 | by Louise Ridley
on year, according to the Internet Advertising Bureau s 2012 Digital Adspend report, which was ...
Mobile ad revenue helps digital adspend surpass £5bn
10 Apr 2013 | by Louise Ridley
% year-on-year increase was fuelled by mobile adspend more than doubling to £526m....mobile drove digital adspend to a record 5.42bn last year. The figure was up from 4.81bn in 2011 and ...
Big four supermarkets held back Christmas adspend for New Year blitz
17 Jan 2013 | by Matthew Chapman
The 'big four' supermarkets delayed their pre-Christmas 2012 adspend in order to drive strong sales...weeks, after the "big four" supermarkets reduced their adspend during that period . Tesco, Asda ...
Zenith expects TV ad market to fall in 2013
03 Dec 2012 | by Daniel Farey-Jones
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
With figures from the IAB showing that FMCG adspend has doubled in the last three years, Kantar ...
Jubilee and Euro 2012 drive better than expected Q2 adspend
17 Oct 2012 | by Ben Bold
UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...
Asia-Pacific to be largest ad market by 2014
11 Oct 2012 | by Maisie McCabe
. Global adspend is expected to rise from an estimated $538.75 billion in 2012 to $676.17 billion by 2016 ...
Newspapers and TV drag down Zenith's UK adspend forecast
01 Oct 2012 | by Daniel Farey-Jones
ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a...total for newspaper adspend from 2.48bn to 2.37bn, singling it out as the worst performer this year ...
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