to remove filtersP&G CEO Bob McDonald steps down as AG Lafley returns
24 May 2013 | by Alex Brownsell
global adspend the biggest of any advertiser and shift resources to focus on social sites and earned ...
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IPG ups forecast for UK adspend growth to 2.2%
14 Jun 2013 | by Maisie McCabe
cent represents a 15.8 per cent increase. In the UK, 39 per cent of all adspend is on a digital ...
Mobile and video surge fuels growth in UK digital adspend
11 Apr 2013 | by Louise Ridley
on year, according to the Internet Advertising Bureau s 2012 Digital Adspend report, which was ...
Advertising Association calls for adspend increase in Budget
20 Mar 2013 | by Gemma Charles
and the Chancellor to make the case for a relaxation of central controls on government adspend. The ...
Social Brands: Lego forces management to sit social media exams
07 Feb 2013 | by Ben Bold
work without any adspend. "My boss asked: 'Can we do this four times an hour then?' Unfortunately ...
Big four supermarkets held back Christmas adspend for New Year blitz
17 Jan 2013 | by Matthew Chapman
The 'big four' supermarkets delayed their pre-Christmas 2012 adspend in order to drive strong sales...weeks, after the "big four" supermarkets reduced their adspend during that period . Tesco, Asda ...
Why 2013 is a year of opportunity
10 Jan 2013 | by Nicola Kemp
first UK online adspend increased 12.6% to 2.6bn in the first half of 2012, according to the latest ...
Npower switches marketing to focus on charity ties
04 Dec 2012 | by Matthew Chapman
's 'rigorous' approach. Npower, owned by German energy provider RWE, has dramatically decreased its adspend ...
Pitch update
01 Nov 2012
with the winning agency taking charge of an increased adspend. The radio advertising specialist ...
IPA's Bellwether reveals waning confidence
18 Oct 2012 | by Katherine Levy
showing that, while UK adspend grew 3.8 per cent year on year in the second quarter (excluding direct mail ...
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