Marketing League Table: Advertising leagues
19 Dec 2007
jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by
jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular
. With online adspend increasing by £417.1m in the first half of 2007 to £1.3bn, accounting for almost 15 ...
values.' While both these brands have backed their transformations with heavy adspend, the divergent ...
became one of the few media to buck a plateau in adspend....While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen ...
will offer them better value. Lloyds TSB, which increased its adspend by nearly 50% to more than 24 ...
online adspend was 825.1 million* a 4.9% market share. In the second half of 2005 year on year ...
embedded formats) climbed 33.2% to 215.9 million and a 23.5% share of all online adspend, making it by ...