Search results for "adspend"

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Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

Facebook as it looks to finesse its commercial offering and, ultimately, increase the amount of adspend ...

Think BR: Advertising in an online audio environment

20 Nov 2012 | by Stuart Aitken

2011 was less than 1% of total online adspend, this suggests that either the sector is punching above ...

Think BR: When is 0.03% a big number?

17 Oct 2012 | by Tim Elkington

IAB/PwC Digital Adspend results for H1 2012 included an impressive range of figures - a total ...

Think BR: Recapturing media value

29 Jun 2012 | by Kirk McDonald

online. While search is still claiming the majority share (58% according to the IAB/PwC 2011 adspend ...

Think BR: And the winner is... social video!

21 Oct 2011 | by Luke Aviet

For the first time, the IAB adspend study includes a social video category, emphasising the format...the IAB announced that adspend online had increased by 13.5% for the first six months of 201 ...

Think BR: Is the web banner art?

04 Apr 2011 | by Jack Wallington

important we view them as such. Growth in digital display Last month, the IAB s PwC adspend ...

Think BR: Hard work and education pays in online adspend figures

05 Oct 2010 | by Guy Phillipson

The latest IAB adspend report points to a potential £4bn year for online and there remains plenty...but not surprised. There are many reasons for this resurgence in online adspend. One is increased ...

Andrew Walmsley on Digital: comparing online and tradtional media spends

06 Oct 2009 | by Andrew Walmsley

Another notch on the bedpost, and this time it's telly. Online adspend in the first half of this ...

Andrew Walmsley on Digital: overuse of online discount vouchers

18 Feb 2009

reducing adspend. But while most advertisers have plenty of ad data, and have cut ad budgets knowing it ...

Andrew Walmsley on Digital: Search is of the essence

10 Feb 2009 | by Andrew Walmsley

adspend. ...

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