Search results for "adspend"

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Is real-time marketing the future of advertising?

02 May 2013

per cent of adspend. Its role in big branding campaigns is less obvious." ...

Is Facebook finally digging advertisers?

13 Oct 2011 | by Katherine Levy

performance marketing company Efficient Frontier, Facebook adspend has increased by 25 per cent in the third ...

Media: All about Apple's iAd

18 Jun 2010 | by Alasdair Reid

secured $60 million worth of iAd commitments for 2010 - in other words, almost half of the mobile adspend ...

Comparethemarket.com's success makes rival price-comparison sites re-evaluate their strategies

11 Aug 2009 | by Fiona Ramsay

limited budgets. Moneysupermarket.com says it reduced its adspend by 25% year on year. Meanwhile, Hood ...

Can media owners attract advertisers to video on demand?

16 Jun 2009 | by Fiona Ramsay

time, faced with falling TV adspend, broadcasters have little choice but to continue to develop their ...

Close-up: Does online display advertising work?

20 Feb 2009

Association is forecasting that online display advertising's share of adspend in Britain is set to fall over ...

The World: Insider's View - Australia

20 Feb 2009 | by Nick Behr

. This is backed up by a phenomenal growth in online adspend, which was up 30 per cent year on year ...

Media Forum: Is it a case of digital deja vu?

10 Oct 2008

of Online Publishers conference, is that online adspend is by no means immune to recessionary ...

Editorial: Ad industry is moving up Brown's political agenda

06 Jul 2007

noted that COI's adspend could be cut if the digital medium is used properly. This will most keenly be ...

Media: All about ... Panama from Yahoo!

08 Jun 2007 | by Danielle Long

accounted for £1.2 billion of total UK online adspend, or a 57.8 per cent share, in 2006. These figures ...

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