Close-up: Does online display advertising work?
20 Feb 2009
Association is forecasting that online display advertising's share of adspend in Britain is set to fall over ...
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TV hits back at Internet Advertising Bureau share boast
01 Oct 2009 | by Ian Darby
overtaken TV adspend for the first time. Online adspend in the first half of the year, including search ...
The World: Insider's View - Australia
20 Feb 2009 | by Nick Behr
. This is backed up by a phenomenal growth in online adspend, which was up 30 per cent year on year ...
Adspend set to surge over the next 10 years
11 Feb 2009 | by John Tylee
LONDON - Adspend in Britain could grow by as much as 52 per cent in real terms during the next..." and a "low option". The low option forecasts an adspend increase of 28 per cent over the next 10 ...
The Week: Digital reviews - P&G reviews digital roster
23 Jan 2009
The FMCG giant is understood to be looking to increase its online adspend this year, and wants to ...
WPP merges GT and VML to form Y&R's global digital arm
23 Jan 2009 | by Caroline Lovell
handles advertising for Microsoft, although the company has cut its global adspend by 20 per cent. ...
WPP merges GT and VML to form Y&R's global digital arm
22 Jan 2009 | by Caroline Lovell
handles advertising for Microsoft, although the company has cut its global adspend by 20 per cent. ...
The Week: Media news - Online adspend 'will slow'
09 Jan 2009
Researchers have forecast a 50 per cent drop in UK online advertising spend growth this year, due to the current economic downturn. The report, by the market research company eMarketer, estimates that online adspending growth will be 7.2 per cent this year, bringing the total to £3.58 billion. The...
The World: Sydney - Online adspend hits $450m in 2008 third quarter
14 Nov 2008
online advertising, search and directories accounted for $212 million of the total adspend for the ...
Farm lands £25m Confused.com task
13 Nov 2008 | by Noel Bussey
company, which spent 16 million on UK media last year, also plans to increase adspend up to 25 million ...
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