Search results for "adspend"

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Carat offers more upbeat forecast on ad spend

27 Aug 2010 | by John Reynolds

Carat has upgraded its global and UK adspend forecast for the second time within six months, and is

Initiative turns to Altman

26 Aug 2010 | by Mark Banham

of the Mediabrands UK executive. Altman s departure from M4C follows scrutiny of the COI adspend ...

Middle East ad market regains its promise

20 Aug 2010 | by Alex Blyth

has been a net decrease in adspend of 20% since the peak of the boom. Michael Nederlof, chief ...

Why Bauer's secret launch could be just the tonic for tired market

13 Aug 2010 | by Harriet Dennys

advertising revenue is flatlining, with magazine adspend falling 1.6% year on year in Q1 2010, compared to the ...

Media Lifeline: COI media spend

13 Aug 2010

surprising when, the downturn now a memory and the economy entering a new boom phase, government adspend ...

'Rotten made the hairs on my neck stand up'

13 Aug 2010 | by John Tylee

holding its corporate nerve by steadily upping its adspend - now around 20 million a year - and ...

MAGAZINE ABCs: Publishers' performance in latest results

12 Aug 2010 | by Harriet Dennys

robust circulation and subscription figures and increased adspend bringing confidence to our titles. I am ...

Fresh optimism for direct and digital agencies

12 Aug 2010 | by Campaign staff

% of agencies said that DM spend would rise, while just 18% predicted an increase in adspend over the ...

GM adspend to return to pre-bankruptcy levels

09 Aug 2010 | by Staff

NEW YORK - General Motors has said it will boost its adspend to pre-bankruptcy levels, according to...'s adspend rise by 3% to 5% this year. WPP Group's Kantar Media said that GM spent $2.2bn on advertising in ...

Media: Double Standards - 'The industry is on the brink of something great'

06 Aug 2010

. - How inevitable was slower growth in online adspend last year, and do you see this trend changing any ...

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