Marketing League Table: Digital leagues
19 Dec 2007
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by
Levy, who said in November it s all going to crash again because there is too little online adspend ...
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by
jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular
's.' A lack of correlation between adspend and favourability has become even more pronounced over the ...
At nearly £3.7bn, the total adspend of the UK's biggest companies was still up slightly on 2005 ...
idea, they might shift more product and build a stronger brand. They could probably cut their adspend ...
. Display revenue will never come close to search, though, and Google is unlikely to earn back in adspend ...
search, though, and Google is unlikely to earn back in adspend the $1.8 billion that it spent on YouTube ...
According to economists, the tough conditions will stifle adspend next year, and evidence from ...