Search results for "adspend"

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Rising adspend sees National Geographic opt for UK cover special

30 Sep 2005 | by by Daniel Farey-Jones

LONDON – National Geographic magazine is hoping to get a one-off boost by putting Lord Nelson on the cover of its next UK edition.

European Media: Battle of the Big Five

30 Sep 2005

GERMANY - Adspend: $19bn AT A GLANCE With unemployment at 12 per cent, consumer confidence is ...

Govt U-turn on junk-food ad ban

30 Sep 2005 | by Our Parliamentary correspondent

messages," he said. The industry has told the Government that adspend on food, fast food and soft drinks ...

European Media: Eastern Exposure

30 Sep 2005

media owner didn't get a chunk of adspend. "All markets, including Russia, have matured no end ...

Government U-turn on junk-food ad ban

29 Sep 2005 | by by our Parliamentary correspondent

health messages," he said. The industry has told the government that adspend on food, fast food and ...

Heinz in shift to price promotion

28 Sep 2005 | by Nicola Clark

The move comes after the food giant froze its TV adspend for the year earlier this summer and ...

Sector Insight: Luxury watches - Face value

28 Sep 2005

allure Despite the exclusive nature of this market there is stiff competition and heavy adspend. Luxury ...

Heinz to shift marketing focus to price promotion

27 Sep 2005 | by by Nicola Clark

The move comes after the food giant froze its TV adspend for the year earlier this summer and ...

Falling viewing figures persuade Unilever to divert TV adspend to other areas of marketing

23 Sep 2005 | by James Hamilton

Unilever has shifted 20 per cent of its annual marketing budget out of traditional TV advertising and into online, outdoor and relationship management campaigns over the past five years.

COI loses clout in rethink

23 Sep 2005 | by Our Parliamentary correspondent

review was prompted by the desire to achieve the best value for money from its adspend. Home Office ...

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