to remove filtersAnchor backs low-fat spread with £7m adspend
22 Dec 2004 | by Emily Rogers
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand and boosting the spend for its flagship brand to £11m next year.
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Media Moment of 2004 - Danny Meadows-Klue
23 Dec 2004 | by MediaWeek
Internet advertising went mainstream - with online adspend catching up with radio, the industry ...
Careers: What's it really like inside - Glenmorangie
22 Dec 2004
. - Adspend for the year ending 31 October was almost £1.3m, of which just over £800,000 was spent on TV ...
Ad gloom hangs over launches
22 Dec 2004
investment, predictions that the sector will fail to profit from an overall surge in adspend over the next ...
Nintendo backs Game Boy DS with £10m promo drive
17 Dec 2004 | by Mark Sweney,
involve adspend of more than £10m, will begin in March. The launch of PSP is tipped to take place in the ...
The Annual 2004: The Year in Review - 2004: You couldn't make it up
17 Dec 2004 | by John Tylee
adspend since the recession kicked in. The not-so-good news is that the recovery remains problematic. The ...
The Annual 2004: The Year in ... Radio
17 Dec 2004
through the 7 per cent share of adspend and was finally discovered by FMCG advertisers as an effective ...
The Annual 2004: The Year in ... Outdoor
17 Dec 2004 | by Annie Rickard, the chief executive of Posterscope
growth in share of adspend. This will be considerably enhanced by the developments on Postar recently ...
Direct mail lags behind other media growing 2.1%
15 Dec 2004 | by Jennifer Whitehead,
board, adspend was up by 4.6% in the UK, to £3.61bn. Cinema spend for the quarter rose by 23.1% to £40m ...
Nintendo supports Game Boy DS with £10m drive
15 Dec 2004 | by Mark Sweney
The pan-European campaign, likely to involve adspend of more than £10m, will begin in March. The ...
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