Search results for "adspend"

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MEDIA: FOR THE RECORD

17 Dec 1999 | by ALASDAIR REID

in the medium have increased their adspend by an average of 16 per cent on last year to a total of ...

OPINION: MILLS ON ... THE PERILS OF TOO MANY ADS

17 Dec 1999 | by DOMINIC MILLS

years. Let s be clear: 6 per cent on 1999 s global adspend of dollars 300 billion is a hell of a lot ...

Lever to axe Radion as it raises Surf adspend

16 Dec 1999 | by PAUL WHITFIELD

. The brand was supported by about pounds 5.2m in adspend over the past five years and was the subject ...

CAREERS - Company CV - COI

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

Government s key policies, including the New Deal and Working Families Tax Credit, have led to an adspend ...

ET helps BT to top Adwatch league

16 Dec 1999 | by JANE BAINBRIDGE

advertising spend by a single brand. According to MMS figures looking at adspend over the past five years ...

Adwatch winners of 1999

16 Dec 1999 | by GAIL KEMP

prime example of long-term branding paying dividends, so that with a relatively small adspend, a high ...

ANALYSIS: MEDIA TRACK - The breakfast show now generates 20 per cent of radio’s advertising revenue

13 Dec 1999 | by ALASDAIR REID

matched until the next morning. The result of these large audiences is a concentration of adspend ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail

13 Dec 1999 | by COLIN GRIMSHAW

Rocher was green before green was fashionable. Its UK adspend for January to October 1999 was ...

Worldwide adspend set to keep growing, new research finds

10 Dec 1999 | by HARRIET MARSH

Media anticipate that global adspend will have risen by 4.6 per cent in real terms by the end of 1999 ...

decision to cut its adspend misguided or inspired, Emma Hall asks

10 Dec 1999 | by EMMA HALL

A big cut in above-the-line adspend sends out a barrage of signals....A big cut in above-the-line adspend sends out a barrage of signals. Perhaps the brand is ...

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