to remove filtersSCANDINAVIAN MEDIA: TV ads still leave the nordics cold
06 Dec 1996 | by DAVID REED
promoting itself. Its share of adspend is very high and it has been good at lobbying and promoting the ...
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NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
to follow suit and boost adspend across the sector. ...
INTERNATIONAL: Me and my market
06 Dec 1996 | by MICKY DENEHY
prime-time TV: dollars 13,000 Full-page ad in national daily newspaper: dollars 107,000 Total adspend ...
NEWS: 1996 BUDGET; ‘Feelgood’ Budget set to boost expenditure
29 Nov 1996 | by JOHN TYLEE
figures that are forecasting an adspend rise of about 4.5 per cent in 1997. At the same time ...
CLOSE-UP: LIVE ISSUE/AD EFFECTIVENESS; Is advertising as ineffective as planners believe?
29 Nov 1996 | by EMMA HALL
notoriously stringent in their cost control, yet above-the-line adspend by the major supermarkets is ...
CLOSE-UP: NEWSMAKER/DAVID WHELDON; Did a personality clash make Coke’s chief quit?
08 Nov 1996 | by CAROLINE MARSHALL
general downturn in adspend due to the recession, but it also displayed his talent for creating an ...
NEWS: CIA scoops Swatch media worldwide
25 Oct 1996
charge of all media strategy and planning for Swatch around the world, co-ordinating a total adspend ...
MEDIA: FORUM; Has radio’s success really led to complacency?
25 Oct 1996 | by ALASDAIR REID
of adspend. I don t think it s too much to expect us to be able to achieve that. ...
NEWS: Marks and Spencer set to test TV spots in northern region
18 Oct 1996
increasing its current pounds 2 million-plus adspend (Campaign, 4 October). ...
MEDIA: PERSPECTIVE; Fmcg advertisers are ready to yield to radio’s charms
18 Oct 1996 | by DOMINIC MILLS
million adspend on radio. Next comes the toy manufacturer Mattel. It is followed by a company (which ...
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