Zenith expects TV ad market to fall in 2013
03 Dec 2012 | by Daniel Farey-Jones
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to
cent represents a 15.8 per cent increase. In the UK, 39 per cent of all adspend is on a digital ...
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to
UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...
. Global adspend is expected to rise from an estimated $538.75 billion in 2012 to $676.17 billion by 2016 ...
ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a...total for newspaper adspend from 2.48bn to 2.37bn, singling it out as the worst performer this year ...
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North...a cut to the forecast for Asia-Pacific, the second biggest region in terms of adspend, from 6.7% to ...
GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1...bn ( 307bn) in 2011. In its 70-country forecast, it also predicts that global adspend in 2013 will ...
trends continued, with overall media budgets cut by 1.7 per cent, while internet adspend grew by 5.1 per ...
UK adspend remained steady in the first quarter of 2012 with a 1.1 per cent increase on the same...rise of 4.4 per cent forecast in 2013. Total UK adspend is predicted to reach 16.8 billion this year ...
. The GroupM report delivers less welcome news for the print industry. Adspend on national newspapers is ...