to remove filtersOnline adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
said. According to recent figures from GroupM , adspend on the internet was 3.9bn in 2010, with TV ...
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Think BR: And the winner is... social video!
21 Oct 2011 | by Luke Aviet
For the first time, the IAB adspend study includes a social video category, emphasising the format...the IAB announced that adspend online had increased by 13.5% for the first six months of 201 ...
YouTube raids ITV for top marketer to bolster ad offering
07 Dec 2010 | by John Reynolds
YouTube is stepping up its efforts to wrestle display adspend away from rival TV broadcasters
Think BR: Hard work and education pays in online adspend figures
05 Oct 2010 | by Guy Phillipson
The latest IAB adspend report points to a potential £4bn year for online and there remains plenty...but not surprised. There are many reasons for this resurgence in online adspend. One is increased ...
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