Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
said. According to recent figures from GroupM , adspend on the internet was 3.9bn in 2010, with TV ...
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per cent of adspend. Its role in big branding campaigns is less obvious." ...
said. According to recent figures from GroupM , adspend on the internet was 3.9bn in 2010, with TV ...
The latest IAB adspend report points to a potential £4bn year for online and there remains plenty...but not surprised. There are many reasons for this resurgence in online adspend. One is increased ...
online adspend next year.
adspend (billings) of their clients, as measured by Nielsen. ...