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Group M more optimistic on UK ad spend

2009, an improvement on the 14 per cent figure it predicted mid-year. Group M futures director Adam ...

Martin Sorrell's GroupM predicts end of UK ad recession

months ago," said GroupM futures director Adam Smith. Speaking to Media Week, he added: "It is fair to ...

GroupM forecasts modest global ad recovery next year

Adam Smith is confident the current $70-a-barrel oil prices, coupled with GroupM clients' commitments ...

Publicis' Levy predicts upturn in ad spend for second half of 2009

's GroupM last week. Adam Smith, futures director at GroupM, tentatively predicted "some sort of recovery ...

Media told the worst is yet to come, by Martin Sorrell's GroupM

's report foresees drops of 14% in the UK. Adam Smith, futures director at GroupM, warned media owners that ...

Outdoor formats hit by the recession, says GroupM

vulnerable to TV substitution," said Adam Smith, futures director at GroupM and author of the report. "Media ...

Spending on in-game ads set to reach $1 billion by 2014

reach via other media. Adam Smith, the futures director at Group M, said: "Games are proven ...

Screen Digest forecasts $1bn boom for in-game advertising

: scalability, accountability, high levels of audience engagement, and positive brand associations. Adam Smith ...

Group M predicts UK advertising spend will fall 11 per cent

per cent drop results in a fall in real terms of 7 per cent. Group M's futures director, Adam Smith ...

GroupM set to forecast 11% drop in ad spend

Japan is expected to hold up better than the UK. However, GroupM futures director Adam Smith is also ...

 

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