to remove filtersEUROPEAN NEWSPAPERS: EUROPE'S TOP PAPERS
15 Nov 2002 | by ADAM SMITH, the head of knowledge management at Zenith Optimedia Group
readers don't translate into more ad revenue, as Adam Smith explains.
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THE BOOK OF LISTS: The 10 Brainiest boffins in media research
17 Dec 2002
1. ADAM SMITH, HEAD OF KNOWLEDGE MANAGEMENT, ZENITH MEDIA
2001 was one of the industry's worst years. Adam Smith, the head of knowledge management at Zenith
17 May 2002 | by ADAM SMITH
Money plus time equals inflation and interest. So when we look at how advertising expenditure rises or falls over time, we have to choose between current or constant prices.
MEDIA: THE FORSYTE SAGA - AN EXPERT'S VIEW. Adam Smith is full of praise for ITV's remake of the
12 Apr 2002 | by ADAM SMITH, Zenith Media's head of knowledge management and resident expert on costume drama
BBC2 filmed the original version of The Forsyte Saga in black and white - the last UK drama to be done so - to save money, as back in the 60s the channel was still only available to a minority of homes.
MEDIA HEADLINER: Old school programming ace espouses quality at any cost - Will Granada's new glossy affair give ITV drama back its kudos? Jeremy Lee asks
12 Apr 2002 | by JEREMY LEE
should provide. So imagine the surprise when Adam Smith, Zenith Media's head of knowledge management ...
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