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Last-mover advantage: when brands should avoid taking the lead

at the Adam Smith Institute, says: 'Gerard Tellis' premise (academic and co-author of Will Vision ...

NotW: After the end of the World

newspapers.' Adam Smith, futures director at WPP media-buying operation Group M, says 'the loss of a ...

Green shoots? Marketers make their predictions on the recovery

increase by 1.2% in 2011, after which it could grow at about 2%. Adam Smith, Group M 2011 is the ...

Marketing lessons from past recessions

can be a positive force for good, according to Adam Smith, futures director at investment management ...

 

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