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Perspective - Online adaptation provides exciting ifuncertain challenge

As Adam Smith, GroupM's futures guru, said last month: "It's all internet. If you take that out ...

Media: Double Standards - Working in media futures isn't just about stats

ADAM SMITH - futures director, GroupM - How do you and your team work with the rest of the ...

Handle junk food ads with kid gloves

start boxing clever. Adam Smith, Group M's futures director, says it is difficult at this stage to judge ...

Numbers don't lie

remain above the £1bn mark and, according to report author Adam Smith, head of futures at the company ...

Agency performance - Digital makes agency profits sing

at all. Adam Smith, futures director at WPP investment arm Group M, has produced a report ...

Blacks calls in Kazoo after summer tent sales dip

. Kazoo reports to marketing managers Laura Roach (for Blacks), Emily Ford (Millets) and Adam Smith ...

Revenues for TV and regional papers will 'level out in 2007'

level out in 2007. Adam Smith, futures director at Group M, blamed the poor result for 2006 on ITV ...

Coke rediscovers its classic advertisingmojo

Nexus directors Adam Smith and Adam Foulkes (the creators of Honda "grrr"), three months to complete ...

Growth in adspend to slow next year

follow the appointment of Adam Smith as its futures director. Group M poached Smith at the end of last ...

Online ad revenue set to overtake nationals by 2007

2000. Adam Smith, futures director at Group M, said analysts have continually underestimated the ...

 

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