to remove filtersGroup M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for
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Gloria Hunniford boosts sales for Flora
02 Sep 2009 | by Adam Smith
Strategy Insight revealed that to change consumption behaviour involving health, a clear reward or attainable goal within a realistic time frame was critical. To convey a fundamentally medicinal message, the communication should entertain, feel human and offer emotional warmth. Our strategy was to tangibly...
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