Trinity Mirror revenues fall 10% in Q1 amid 'difficult' ad market
16 May 2013 | by Arif Durrani
declines of 26% in the period." In addition to falling ad spend, printing revenues for the period fell ...
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TV body BARB to track VoD viewing for first time
14 Jun 2013 | by Arif Durrani
accessibility of faster broadband services throughout the UK. Figures show ad spend is following the eyeballs ...
How should marketers approach Silicon Roundabout?
13 May 2013 | by Dylan Williams
whopping $40bn ad spend on services and a relatively tiny $2bn on the design of those services. At a time ...
Facebook UK advisory board likely to help trial video ads
07 May 2013 | by Arif Durrani
online and mobile display. In the last three years video ad spend has increased almost six-fold (471 ...
ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013
29 Apr 2013 | by Ian Darby
growing at 10 per cent a year. Ad spend in North America is expected to rise at between 4 and ...
AOP begins move to standardise mobile ads for publishers
26 Apr 2013 | by Arif Durrani
Marketing Association (MMA). The latest IAB figures found that mobile ad spend in the UK almost tripled ...
IAB figures: Witnessing the rise of mobile
10 Apr 2013 | by Arif Durrani
Mobile ad spend in the UK almost tripled (up 148%) year-on-year in 2012 to 526m, on the back of ...
Mobile ad revenue helps digital adspend surpass £5bn
10 Apr 2013 | by Louise Ridley
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5...Advertising Bureau (IAB) Digital Ad Spend Report, conducted by auditors PriceWaterhouseCoopers. The boom in ...
Arif Durrani: The battle for newspaper ad spend has never been bloodier
21 Feb 2013 | by Arif Durrani
We all know newspapers have their backs against the wall in these times but, for some, the battle for advertising spend has become increasingly bloody, and casualties are starting to emerge.
UK in Top 10 digital markets but lags behind European rivals
11 Feb 2013 | by Arif Durrani
, adoption and ad spend, compiled, for the first time, by ZenithOptimedia....neighbouring Ireland (11). Ranked according to a combination of absolute size and percentage of total ad ...
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