Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
marketing industry two years ago when the Cabinet Office floated a plan to establish a US-style 'Ad Council ...
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Brands offered exclusive sponsorship rights for Whitehall campaigns
10 May 2013 | by Gemma Charles
The move bears some similarity to the US-style 'Ad Council' idea floated by the Cabinet Office in ...
Arthritis Foundation 'weapon' by Y&R New York
09 Sep 2011
Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis
Sir Martin Sorrell denies pushing for key government comms role
25 Mar 2011 | by Matt Cartmell
Council with the private sector, based on the US Ad Council model. Both could have key roles for Sorrell ...
Government plots its first central brand strategy
24 Mar 2011 | by Gemma Charles
by sources at the Cabinet Office. Controversial plans for a US-style 'ad council' have been ...
Adland supports plan to replace COI
24 Mar 2011 | by Jeremy Lee
annual adspend cap. The mooted US-style Ad Council, where agencies work for free and media owners ...
COI to be replaced by Government Communications Centre
18 Mar 2011 | by Gemma Charles
save an estimated 50m per year. There will not, however, be a US Ad Council as the report concluded ...
Government in talks over Big Society airtime
24 Feb 2011 | by Jeremy Lee
budget deficit. The Cabinet Office is currently looking at plans to replace the COI with a US-style Ad ...
Government considers central marketing department
22 Feb 2011 | by Gemma Charles
. They are also examining the introduction of a payment-by-results system, the creation of a US-style Ad ...
Government to consult industry over future of COI
05 Jan 2011 | by Gemma Charles
plans floated last year on the introduction of a US-style ad council model and a payment by results ...
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