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WPP's Kantar acquires US insights specialist AdGooroo

, creative, backlink data, campaign statistics and budgets. The acquisition is said to allow Kantar Media ...

Publicis Groupe acquires Rokkan Media in the US

Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New...the rapidly growing digital sector. The acquisition follows Maurice Levy's Publicis Groupe buying ...

Think BR: Which came first, the mobile site or the app?

customer acquisition. Your website is what people searching for your brand will encounter first, and let s ...

Vice acquires style bible i-D magazine

a statement from Vice. Vice is set to use the acquisition to further expand into the online ...

Think BR: Transparency is vital when it comes to personalised pricing

building a relationship with customers rather than acquisition, requiring a fundamental shift in the way ...

RBS digital marketing exec to be general manager of driving.co.uk

digital publishing director at Haymarket, a role in which he helped oversee the acquisition of ...

Review of the Year: Top Media Brands in 2012

photo-sharing and social network provides a window into this brave new world. Facebook's acquisition of the ...

Publicis acquisition to bolster BBH's mobile credentials

year, following its acquisition by Publicis Groupe.

Five key lessons on selling the baby

sellers on what makes a successful acquisition and how to integrate or merge human capital businesses. It ...

Publicis Groupe completes Outside Line acquisition

Galactic. Publicis Groupe has made the acquisition as it seeks to derive more revenue from digital and ...

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