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CAMPAIGNS: A fresh image for an old toy - Product Launch

06 Nov 1998 | by MARY COWLETT

. At the end of last year, the company launched the Yomega X-Brain yo-yo in Japan. This proved highly...UK. At the end of last year, the company launched the Yomega X-Brain yo-yo in Japan. This proved ...

AGENDA: How the yo-yo bounced back - After years of obscurity, the humble yo-yo has become the top toy this autumn. But how do these playground crazes start, and what can marketers learn from them? Robert Gray looks at the yo-yo revolution

22 Oct 1998 | by ROBERT GRAY

collecting. Kids want different models. Brands such as the Yomega X-Brain and Pro Yo III have ...

 

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