AGENDA: How the yo-yo bounced back - After years of obscurity, the humble yo-yo has become the top toy this autumn. But how do these playground crazes start, and what can marketers learn from them? Robert Gray looks at the yo-yo revolution
22 Oct 1998 | by ROBERT GRAY
collecting. Kids want different models. Brands such as the Yomega X-Brain and Pro Yo III have ...

