The rise of the online pop-up shop
28 Oct 2011 | by Mary Cowlett
fashion week,' he adds. As a further example, he highlights a 90-day bricks-and-mortar World Cup pop-up ...
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Rugby sponsorship: The calm before the scrum
28 Oct 2011 | by Alex Brownsell
Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big...event has just taken place. The Rugby World Cup (RWC), held over the past six weeks in New Zealand ...
Brand Event Awards shortlist revealed
28 Oct 2011 | by Staff
Castrol 2010 FIFA World Cup Guest Experience Bamboo Marketing Communications with St. George's Day Game ...
Mike Tindall oils up for charity
26 Oct 2011 | by John Reynolds
Tindall, whose off-field antics garnered headlines during the rugby World Cup, is showing no sign ...
Heineken rugby sponsorship hits 20 years and £100m
21 Oct 2011 | by Gemma Charles
World Cup to cover the 2015 World Cup in England, in a move that will push its total investment in rugby..., having first sponsored the Rugby World Cup in 1995. The relationship sees Heineken maintain access to ...
Live advertising to Channel Me
19 Oct 2011 | by Steve Smith, managing director of Ear to the Ground
needed to capture the idea of cross-Channel rivalry in the build-up to the World Cup. We needed a ...
Bmi ends sponsorship of England rugby team
18 Oct 2011 | by John Reynolds
of the England team, which performed poorly during this year s World Cup, bmi had exclusive naming ...
Brand manager of the week: Adam Chamberlain, Head of sales and marketing, Volkswagen Ireland
04 Oct 2011
? The Rugby World Cup final. - What was your finest hour? The births of my three children. - If ...
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