Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
18 Jul 2012 | by Helen Edwards
could be worse: you could be a marketer at Wonga, the phenomenally successful payday loan brand. Your ad ...
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Wonga: sassy tech brand or legal loan shark exploiting the poor?
21 Nov 2012 | by Noelle McElhatton
The issue many have with Wonga is the ethics of short-term, high-interest loans - a product that ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga) - the ...
Can short-term sponsorship deals ever be made to work effectively? The Marketing Society Forum
03 Aug 2011 | by Staff
they normally could not afford - look at how Wonga capitalised on Blackpool's elevation to the Premier ...
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