The Direct Approach: The real world
06 Oct 2006 | by Ian Millner, Iris
? Look at how much blogging goes on, for example. How big do you think wikipedia, Google or eBay are? Of ...
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Direct Approach: Brand freedom
05 Oct 2007 | by Marcus Reynolds, the head of planning at Publicis Dialog
advocacy. Just look at the popularity of Wikipedia and the social networking sites, and their effect on ...
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