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, relied on Wikipedia as a reliable source of information without checking the facts something he ...

Brands begin to dance to the tune of social media

Zappos, the shoes and clothing retailer, you get their site, and then underneath you get the Wikipedia ...

Campaign Promotion: The power of the swarm

alone could muster, in much the same way as resources like Wikipedia emerge from the input of its users ...

Technology: Best of the tech blogs

Most serious web users realise that Wikipedia can be edited by anyone. Above the echelon of casual ...

Marketing Digital Report: Search - Can Google be toppled?

Google's front door. Wikipedia, for example, has launched WikiSeek - the idea being that it will deliver ...

In search of the new creative idea

. Original and Appropriate Let's start our journey in web 2.0, if only for an early definition. Wikipedia ...

Digital Essays: The people have spoken

media is changing the way people learn about and interact with brands. Wikipedia articles, for example ...

Digital Essays: Roundtable discussion - Where does digital go from here?

berate. Social networks such as MySpace, community knowledge sites such as Wikipedia and the litany of ...

 

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