Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
Zappos, the shoes and clothing retailer, you get their site, and then underneath you get the Wikipedia ...
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Tech: The Internet of Things
23 Nov 2012 | by John V Willshire
why the concept might be useful for marketers. Even Wikipedia, whose editors usually simplify so well ...
The Art of Unlearning
17 Jul 2009
. We'd all prefer Rolls-Royce to be building our aeroplane engines than Wikipedia. That said, customers ...
Campaign Promotion: The power of the swarm
13 Feb 2009
alone could muster, in much the same way as resources like Wikipedia emerge from the input of its users ...
Campaign: Technology/travel - Travelex crosses the final cash frontier
14 Nov 2008 | by Alex Black
within the online community was the entry of the QUID into Wikipedia, an act carried out independently of ...
Technology: Best of the tech blogs
11 Jul 2008
Most serious web users realise that Wikipedia can be edited by anyone. Above the echelon of casual ...
Marketing Digital Report: Search - Can Google be toppled?
26 Mar 2008
Google's front door. Wikipedia, for example, has launched WikiSeek - the idea being that it will deliver ...
Integration: Teamwork, not team colours
07 Dec 2007 | by Mark Chippendale, News Group Media
whenever a consumer alights serendipitously upon the advertising. A posting on Wikipedia tells us that ...
IPA Diploma: Distinction Essay by Graeme Douglas
23 Nov 2007
", which refers to the scroll cases in which books were being kept). Source: Wikipedia. 26. Quotation ...
Direct Approach: Brand freedom
05 Oct 2007 | by Marcus Reynolds, the head of planning at Publicis Dialog
advocacy. Just look at the popularity of Wikipedia and the social networking sites, and their effect on ...
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