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Global Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision

02 Dec 2011

1995: Media planner, Wieden Kennedy, Amsterdam 1987: Head of media planning, Boase Massimi Pollitt ...

Yakult mulls hire as rivalry mounts

22 Jul 2005 | by Ian Hall

The probiotic drinks firm - whose ads have featured a bacteria-obsessed geek - wants to differentiate itself from a growing number of competitors. It hired Wieden & Kennedy to devise fresh ads to 'set it apart from a recent glut of yoghurt, flavour and promotion-led' rivals last month. UK PR manager ...

 

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